Palette, typography, logo usage, and voice for Ashton Bowers. Everything on the site is built from the tokens on this page. The downloadable business card is at the bottom.
Brand statement
Ashton Bowers should read quiet, senior, and professional. Not startup-loud, not corporate-cold. The design frames the work — bookkeeping, monthly close, payroll, and HR done well — it doesn't upstage it. When in doubt: teal on cream, serif for the wordmark, sans-serif for body, generous whitespace, no photography of stock accountants smiling at laptops.
Color palette.
Every color is exposed as a CSS custom property in the site's stylesheet. Prefer the variable name over raw hex.
Primary
Teal#1a4944 · --teal
Teal deep#0f312d · --teal-deep
Teal soft#2c625c · --teal-soft
Accent
Brass#b08246 · --brass
Brass soft#c8a16a · --brass-soft
Neutrals
Cream#f5f1e8 · --cream
Cream warm#ede6d5 · --cream-warm
Rule#d9d2bf · --rule
Ink#1a1a1a · --ink
Ink soft#444 · --ink-soft
Mute#777264 · --mute
Typography
Two families, both from Google Fonts. Cormorant Garamond for the wordmark and display headers; Inter for everything body-length.
Display · Cormorant Garamond 400
Senior-level accounting, without the big-firm overhead.
Section · Cormorant Garamond 500
What we do.
Eyebrow · Inter 500 · 0.28em tracking
Accounting · Advisory
Body large · Inter 400
Bookkeeping, monthly close, payroll, and HR for owner-led businesses. Clean books, on-time payroll, and the people-side handled.
Body base · Inter 400
Get in touch and we'll set up a thirty-minute call to see if we're the right fit.
Small · Inter 400
Mt Pleasant, Utah — serving clients nationally.
Logo & wordmark.
The wordmark is a serif ligature of the two surnames, joined by a brass "+" set in italic. Always spelled out. The favicon is the "AB" monogram on teal.
Ashton+Bowers
Accounting · Advisory
Usage
Header: Wordmark left-aligned, teal on cream, no tagline. Kept tight.
Footer: Wordmark left-aligned, cream on teal-deep. Tagline "Senior-level accounting and advisory for owner-led businesses. Mt Pleasant, Utah — serving clients nationally." allowed here.
Favicon: "AB" monogram on teal.
Card + collateral: Wordmark centered on teal-deep, brass hairlines top and bottom, "ACCOUNTING · ADVISORY" subtitle. See the card below.
Don't stretch, don't recolor the "+", don't add a drop shadow, don't set on a busy background.
Voice & tone.
Direct. Senior. Understated. First-person plural ("we"). No corporate filler, no revolutionizing, no unlocking. If it wouldn't sound right coming from a partner at a boutique firm across a table, don't write it.
Do: "Bookkeeping, monthly close, payroll, and HR for owner-led businesses."
Don't: "Revolutionizing the way modern businesses handle their financial operations."
Do: "The person scoping the engagement is the same person doing the work."
Don't: "Our team of experienced professionals will partner with you on your journey."
Business card.
Standard US 3.5″ × 2″ landscape. Teal-deep front with the wordmark centered and Nellie's contact block bottom-left. Cream back with a QR linking to ashtonbowers.com and a short list of practice areas. Print at any 300 DPI shop, or hand to a designer as a template.
Front
Back · QR to ashtonbowers.com
Download PDF ↓2-page PDF, 3.5″ × 2″ each. Front on page 1, back on page 2. 50 KB.
